![HUGO BOSS Group: HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days HUGO BOSS Group: HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days](https://group.hugoboss.com/fileadmin/media/images/press/Image/hugo-boss_master_finale_BOSSxRA.png)
HUGO BOSS Group: HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days
![Meet Khaby Lame, TikTok's most followed influencer: how the Senegal-born 22 year old went from factory worker to a millionaire with 230 million social media followers – and a Hugo Boss endorsement Meet Khaby Lame, TikTok's most followed influencer: how the Senegal-born 22 year old went from factory worker to a millionaire with 230 million social media followers – and a Hugo Boss endorsement](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/09/28/714bf9da-6b8e-41d9-8b24-a194999f312e_d7491f3d.jpg)
Meet Khaby Lame, TikTok's most followed influencer: how the Senegal-born 22 year old went from factory worker to a millionaire with 230 million social media followers – and a Hugo Boss endorsement
![The Numbers Game on X: "Khaby Lame has signed a multi-year deal with Hugo Boss likely worth 6-7 figures. He's also featured in Meta ($800B company) & Microsoft ($2T company) campaigns. 2 The Numbers Game on X: "Khaby Lame has signed a multi-year deal with Hugo Boss likely worth 6-7 figures. He's also featured in Meta ($800B company) & Microsoft ($2T company) campaigns. 2](https://pbs.twimg.com/media/FKWTyimWQAk57gx.jpg)
The Numbers Game on X: "Khaby Lame has signed a multi-year deal with Hugo Boss likely worth 6-7 figures. He's also featured in Meta ($800B company) & Microsoft ($2T company) campaigns. 2
![TikTok Star Khaby Lame Makes Runway Debut In Boss Milan Fashion Week Show with Gigi Hadid | Fashion, Gigi Hadid, Khaby Lame, Lewis Tan, Milan Fashion Week, Ross Butler | Just Jared Jr. TikTok Star Khaby Lame Makes Runway Debut In Boss Milan Fashion Week Show with Gigi Hadid | Fashion, Gigi Hadid, Khaby Lame, Lewis Tan, Milan Fashion Week, Ross Butler | Just Jared Jr.](https://cdn.justjaredjr.com/wp-content/uploads/headlines/2021/09/tiktok-star-khaby-lame-makes-runway-debut-in-boss-milan-fashion-week-show.jpg)
TikTok Star Khaby Lame Makes Runway Debut In Boss Milan Fashion Week Show with Gigi Hadid | Fashion, Gigi Hadid, Khaby Lame, Lewis Tan, Milan Fashion Week, Ross Butler | Just Jared Jr.
![Khaby Lame, The Influencer Who Has Changed The Rules Of The Game. Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine Khaby Lame, The Influencer Who Has Changed The Rules Of The Game. Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine](https://www.vanityteen.com/wp-content/uploads/2022/04/hugo-boss-2022-Khaby-lame.webp)